The Marketing Side of Auditry — Live today
Read your marketing like a practitioner.
Six pillars, each a plain-English guide to what to look at and what it means — the same read ARIA gives you inside the product, written to stand on its own.
Six Pillars, Six Deep Dives
What ARIA Reads For Your Site
Each pillar below is its own guide: what it reads, what it means, and the deeper write-ups it links to.
Search Visibility
What Search Console is really telling you about ranking opportunity.
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Striking-Distance Keywords, Explained
Why position 8–20 is the highest-leverage place to look first, and how to find yours.
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Why Rankings Slide (Rank Decay)
Reading a ranking drop as a signal to investigate, not a reason to panic.
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Closing the CTR Gap
What it means when you rank well but nobody clicks, and the title/meta fix that usually closes it.
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Google Search Console, Read Like a Practitioner
Reading CTR against position correctly, and the averaging traps that fool most people.
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The SEO Audit Checklist
An ordered, evergreen list of what to check and in what order.
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How an SEO Audit Actually Runs
The real end-to-end process, with honest hour ranges, not a marketing pitch for one.
AI Visibility
Whether your brand shows up in AI answers — and how to earn a citation.
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What Is LLMO/AEO
A plain-English definition of the discipline, and why it earned a name of its own instead of staying inside SEO.
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Are You Being Cited?
The concept of tracking whether your brand actually gets referenced in AI answers.
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Content That Wins AI Answers
What makes a page quotable and extractable by an answer engine, not just readable by a person.
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SEO vs AEO: What's Actually Different
Where the two disciplines genuinely overlap, and where treating them the same costs you visibility.
Local
Google Business Profile, the local pack, and reviews as a ranking signal.
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Google Business Profile Health Check
What "healthy" actually looks like, as an evergreen checklist.
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Local Pack Rank Tracking, Explained
Why local rank tracking is a genuinely different discipline from organic rank tracking.
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Reviews as a Ranking and Trust Signal
Reviews' dual role: trust signal to a human, ranking signal to Google.
Conversion Intelligence
Where visitors drop off, and which fix is worth testing first.
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Reading a Funnel Drop-Off (Hypothesis-First)
The signal → hypothesis → test discipline, applied to a real funnel.
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The Copy-Value Score, Explained
What "does this page answer what a customer would ask" means as an actual score.
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A/B Testing on a Small Site's Traffic
How to test meaningfully without enterprise-scale traffic.
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The One-Page Marketing Audit Format
A one-page, evergreen audit format you can reuse on any page.
Analytics & Attribution
Which channels actually earn the credit — beyond last-click.
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Multi-Touch vs. Last-Click, Plainly Explained
Demystifying attribution models without the vendor jargon.
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Reporting Cadence That Actually Gets Read
Why monthly beats weekly, and why short beats long.
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White-Label Reporting, Done Honestly
What actually belongs on a white-label report, for agencies managing more than one site.
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The Ultra: When Your Data Outgrows a Dashboard
For sites whose data has genuinely outgrown a standard dashboard's scale.
The method
How it actually works
The data in — one-click, read-only
You connect your own Google account in one click. Auditry never sees your password — the connection is made through Google itself, and it is read-only.
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Read-only, always
The narrowest permissions that exist for the job. Auditry can read your search data; it cannot edit, publish, spend, or delete.
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Encrypted, per account
The keys to your data are encrypted before they are stored, and each account's data is walled off in the database — not merely hidden in the interface.
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Revoke any time
Disconnect from Auditry, or from your own Google account page. Either works, and the credentials are destroyed on our side.
The read — one score, five pillars, all traceable
One Auditry Score, broken into five weighted pillars — Visibility, Engagement, Conversion, Technical Health, and Content & Authority. Every finding links to the exact number underneath it, so you can check our working. Where a source isn't connected, we say “not measured” — never a fabricated number.
- 1 Auditry Score
- 5 weighted pillars
The output — plain English, and it's yours
Not a wall of charts. Auditry writes what a consultant would write: what changed, why it matters, and the specific thing to do this week — plus a human-readable export so you can take your data with you.
The proof
A worked example — the kind of read Auditry gives
This is ARIA's own findings screen, run on sample data for a fictional heating and air company: a plain-English finding, the Search Console numbers behind it, and the one change it recommends.
Want the on-page technical side — page speed, schema markup, accessibility, Core Web Vitals? That's Audry's site auditor, Auditry's sister service — a different discipline, so it lives on its own side.
Two Sides, One Method
What ARIA reads, Audry checks
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ARIA
Live today. ARIA reads your marketing and tells you what it sees.
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Audry
Live today. Audry's site auditor checks your technical foundation — speed, SEO fundamentals, accessibility, and Core Web Vitals. The other five services aren't built yet.
Straight answers
The questions everyone asks
- Is my data safe? Do you train AI on it?
- No pooling, no selling, no training general-purpose models on your numbers. Analysis runs on our own self-hosted models, and each account's data is isolated at the database level. Our privacy policy is short enough to actually read.
- What if I only have Google, not the paid tools?
- It works with what you've got. Search Console alone gives you a real audit today — you don't need a paid SEO subscription to get value.
- Do I need to be technical?
- No. Connect once with one-click sign-in; the read is plain English. If you can read a sentence, you can read an Auditry report.
- What does it cost?
- The audit is free. Paid plans add more sites, more data pulls, and more room to ask Aria — see pricing.
- Is this just another dashboard?
- No. A dashboard shows you numbers; Auditry scores them, tells you what to do, and is honest about what it can't measure.
Next move
Stop reporting on your marketing. Start deciding about it.
Every fresh pull updates the score. You open one page, see what moved, ask Aria why, and spend your time on the decision — not the deck.
See it run on your own numbers
The guides teach the read; the product does it for you — connected to your accounts, in plain English.